Medical aesthetic products. L’Oréal India to focus on premium hair care over the next few years 

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THE WHAT? L’Oréal India is said to be focusing on bringing premium hair care products to the Indian market, according to Omar Hajeri, President, L’Oréal Professional Products division, who spoke to the Mint. 

THE DETAILS Hajeri stated that the company’s professional products division has plans to launch brands into India over the next few months, in order to tap into the growing base of affluent consumers. 

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L’Oréal is also set to tap into the organized salon market on the retail side. 

THE WHY? The Indian beauty products and services market has grown thanks to social media and consumer awareness. 

Hajeri said, “We will complete our international portfolio in India with new international brands in the years to come. There is a strong appetite for premium hair care. When it comes to curling and highlighting categories, we have some brands across the world that are also a stylish proposition for the Indian consumer and we are going to bring them to India in the next few years.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.