THE WHAT? European online beauty and wellness booking company Treatwell has launched the ability for consumers to book appointments directly in Apple Maps.
THE DETAILS While there is already the option to book via the website and app, consumers with an iOS device can book an appointment at any Treatwell salon from the Apple Maps app without having to download any other app.
According to a press release, “This integration will offer a further simplified experience for users, who will be able to find the salon that best suits their needs by easily choosing it based on location on the map.
“What’s more, this new update represents a further option for Treatwell’s partner salons, who will have a new option to reach even more clients and get even more bookings.”
THE WHY? The new feature is said to be down to the mission of making booking even more accessible to Treatwell users, as well as offering partner salons more visibility and ‘possibilities to fill their agenda.’
Alessandro Bruzzi, Chief Product Officer of Treatwell, said, “At Treatwell we are constantly looking for innovations that improve people’s booking experience and bring even more value to our partner salons.
“We know that the latter choose us because they know they can count on a Group that gives them access to the widest online visibility in Europe, and on a team that works tirelessly to guarantee a management software that is always interconnected and capable of covering a 360° management of their business.”
Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.
Examples of medical aesthetic products include:
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Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.
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Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.
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Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.
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Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.
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Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.
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Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.
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