THE WHAT? Avon has partnered with Perfect Corp to launch a virtual try-on (VTO) online shopping experience in nine initial markets, including the UK.
THE DETAILS The immersive experience is powered by Perfect Corp technology, and will initially launch in the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey.
Through Perfect Corp.’s AI and AR virtual try-on technology, Avon’s customers are able to instantly try on products via their mobile camera or webcam on desktop, seeing products come to life with hyper-realistic results.
Avon reps are also able to offer their customers an enhanced high-touch shopping experience. In the UK, the VTO experience will be available for over 400 products, across Avon’s collection of lip, eye, and face makeup.
THE WHY? According to a press release, “As no physical product is used, virtual try-on also provides a sustainable and hygienic beauty testing experience, which is top of mind for many consumers with increased concerns around product waste and sustainability.”
Alex Long, Head of Omnichannel Global Marketing at Avon, said, “This type of beauty technology isn’t widely available in the mass beauty market. Until now, it has only been prestige brands offering this type of brand experience.
“We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalised experience and be confident in their purchase.”
Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.
Examples of medical aesthetic products include:
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Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.
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Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.
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Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.
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Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.
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Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.
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Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.
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