Medical aesthetic products. Enter the Magentaverse: Pantone unveils Color of the Year 2023

THE WHAT? Pantone has announced its Color of the Year 2023: Viva Magenta 18-1750. The shade is said to ‘vibrate with vim and vigor’, a shade rooted in nature and descended from the red family and expressive of a new signal of strength.  

THE DETAILS The shade takes over from 2022’s Very Peri, also on the purple spectrum. The company announced a series of collaborations for 2023, including a multi-year strategic partnership with Motorola, the first fruits of which include a newly launched Motorola Edge 30 Fusion in Viva Magenta as well as a collaboration with Spoonflower producing one-of-a-kind wallpaper designs featuring a custom color palette.

THE WHY? Leatrice Eiseman, Executive Director, Pantone Color Institute, reveals, “In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.