Medical aesthetic products. L’Oréal teams up with UK supermarket Sainsbury’s to bring AI shopping to the grocery category 

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THE WHAT? L’Oréal has teamed up with UK supermarket Sainsbury’s to bring AI shopping to the grocery sector in the UK, according to a report by the Retail Bulletin. 

THE DETAILS L’Oréal’s AI driven skincare technology by Modiface will be used to scan consumer faces to offer expert skincare and personalised recommendations in Sainsbury’s grocery category. 

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The beauty giant and Garnier have trained Sainsbury’s beauty experts on L’Oréal Paris’ Skin Genius and Garnier’s Skin Coach tools, built using the ModiFace technology.

THE WHY? Sophie Hogg, director of category – health and beauty at Sainsbury’s, said: “Our beauty experts play an important role in supporting customers shopping our beauty ranges in our stores and this fantastic technology will mean they can provide an even more tailored and personal service. 

“The combination of face-to-face interaction and technology really sets us apart from others and gives customers another compelling reason to stop by the beauty aisle when doing their grocery shop.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.