Medical aesthetic products. Ecover partners with Mr Men to launch Little Miss Waste Less

THE WHAT? SC Johnson’s Ecover has teamed up with the Mr Men book series to launch a new character designed to encourage good habits in future generations, according to a report published by the Metro.  

THE DETAILS Sporting a blue body and green hair, Little Miss Waste has been drawn to resemble planet Earth and her story is designed to inspire young readers to reuse and refill to reduce plastic waste. The book will be gifted with any Ecover refill in December, and can be read for free online.

THE WHY? Silvia Figini, Mr Men Worldwide, told Metro, “We truly believe in the power of storytelling to ignite behaviour change. Mr Men Little Miss tales have always been about identifying yourself, and Mr Men Little Miss characters, like all of us, sometimes struggle to stay on top of the amount of plastic waste in their homes.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.