Medical aesthetic products. Christian Dior to launch into Egyptian market in 2024

THE WHAT? Christian Dior is said to be set to launch into the Egyptian market sometime in Q4, 2024, with the Minister of Trade and Industry Ahmed Samir having had a meeting with Jérôme Baudy, President of Christian Dior Couture Europe and the Middle East to discuss the development. 

THE DETAILS According to Samir, Dior will break into the market by launching a number of retail outlets, while also calling on the company to invest in Egypt by manufacturing some of its products in the market in order to create added value, transfer experience and knowledge, and take advantage of the advantage of investing in the Egyptian market. 

THE WHY? Baudy stated that Dior is following up on Egypt’s efforts to stabilize its economy, while also stressing the importance of speeding up the completion and clearance of procedures at ports and customs in order to better facilitate the import process. 

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.