Medical aesthetic products. Huda Beauty closes Tmall store; makes exit from Chinese market 

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THE WHAT Huda Beauty has shut its flagship store on the Chinese e-commerce platform Tmall, signalling its exit from the country, according to Inside Retail Asia. 

THE DETAILS Having launched into Tmall Global in 2020, the site is the brand’s only direct sales channel in China, which had more than 20 million browsers. 

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Speaking to Chaileedo, a Hudy Beauty staff member said, “ The brand has stopped cooperating and is now in the stage of closing the store.”

THE WHY Huda Beauty is the latest international beauty brand to reduce their presence in China, or exit completely.

The move follows reports that L’Oreal-owned Maybelline was to gradually close all physical stores in the market, with K-beauty brand Etude House closing its flagship store on Tmall in November, 2022. 

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.