Medical aesthetic products. The Estée Lauder Companies launches AI-powered beauty app for visually impaired users

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THE WHAT? The Estée Lauder Companies (ELC) has launched its Voice-Enabled Makeup Assistant (VMA), AI-powered beauty app for visually impaired users.

THE DETAILS The artificial intelligence-powered mobile app aims to help visually impaired users more easily and confidently apply makeup.

VMA’s pioneering smart mirror technology is driven by ELC’s Augmented Reality and Artificial Intelligence capabilities and was developed using machine learning. 

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VMA uses voice instruction technologies to assist the user in makeup application; users receive audio feedback and tips on whether their lipstick, eyeshadow, or foundation is evenly applied.

THE WHY? According to ELC, its ambition for the launch of VMA is to ‘support the visually impaired community by further enabling self-expression and self-empowerment through their relationship with makeup.’

Michael Smith, Chief Information Officer, ELC, “We are committed to building innovative technology solutions that make beauty truly inclusive to everyone. We are thrilled to bring the experience of independently applying makeup to the millions of people that are visually impaired. Technology is a powerful tool to drive inclusion and we are delighted to be first to market with this pioneering app.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.