THE WHAT? UK skincare brand Facetheory has signed an exclusive retail partnership with Sephora Asia.
THE DETAILS Facetheory products will be available online and in more than 100 Sephora stores across 9 countries, including Singapore, Australia, New Zealand, India, Indonesia, Thailand, South Korea, Malaysia and the Philippines.
Having had investment backing from Active Partners, Facetheory is expanding its retail distribution through best-in-class retail partnerships. New retail partnerships in Europe, North America and the Middle East are in development, with omni channel launches planned throughout 2023.
The brand will be part of the Clean at Sephora programme due to their ‘shared commitment and vision for growing and evolving clean beauty,’ which is said to be a key component in forming the partnership.
THE WHY? The move into the Asian market signals a robust growth strategy for Facetheory, with Sephora a tried and tested retail partner to reach the luxury consumer.
Jamie Shuker, Founder and CEO of Facetheory, says: “We’re delighted that Sephora has joined us in this journey to bring the most efficacious and sustainable skincare to the Asia-Pacific market. The partnership offers a great gateway to get our products in front of a new audience. As Sephora is a real destination for beauty addicts and skincare obsessives, we believe their customer base will love discovering our brand of clean, affordable and effective products.
“Facetheory believes in a vision beyond single-active formulas where the best of nature and science meet to bring sustainable efficacy to skincare, and that Sephora is the right retail partner in the region to deliver on this mission. We can’t wait to see our vision come to life both in store and in the digital space.”
Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.
Examples of medical aesthetic products include:
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Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.
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Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.
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Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.
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Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.
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Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.
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Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.
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