Medical aesthetic products. Shiseido launches NFT-based community program

THE WHAT? Shiseido has announced the launch of what it is claiming to be the first ever NFT-based community program. #AliveWithBeauty, as the initiative has been named, has been co-created with AI and five female pioneers.

THE DETAILS To celebrate its milestone anniversary, the J-beauty giant has unveiled 150 NFTs with each edition featuring its signature camellia shape as the base form. The AI-generated designs were finalized with a human touch by creative agency CULT.5.

The NFTs will be hosted on Exclusible, a carbon-neutral platform which promotes accessibility.  

THE WHY? Romain Carrega, Prestige Director, Shiseido EMEA, reveals, “For our 150th anniversary, we wanted to take the opportunity to celebrate this unique moment with our communities, and deliver an artful piece that builds on our rich heritage while leveraging the latest AI technologies – combining the best of the past and the future. Blockchain and AI creative solutions are opening up new ways to enrich and expand the dialogue with our community, and we intend to keep exploring communication and services in that area, faithful to our group’s mission of bringing ‘beauty innovations for a better world’. ”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.