Medical aesthetic products. Sunsilk eyes Ethiopian market with launch of bespoke haircare range 

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THE WHAT? Unilever-owned Sunsilk is eyeing development in the Ethiopian haircare market with the launch of a new bespoke range.  

THE DETAILS Unilever worked on formulation based on the ‘needs of curly hair from the Brazilian market’, then fine-tuned the product with fragrances and oils best suited to local needs. 

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The new range took a year to produce, trial, ship and commission with a specific hair plant factory built to make it.

THE WHY? The Ethiopian haircare market is reportedly worth more than US$100 million, with ‘bullish’ predictions for the future. 

Barbara Ryl, Beauty & Wellbeing Marketing Lead for Ethiopia, said: “Ethiopian hair is different from the rest of the world’s. For Ethiopians good hair equals beauty. They put a lot of importance on looking after it. There are hair salons on almost every street corner.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.