Medical aesthetic products. Diptyque Americas names former Shiseido executive Chief Marketing Officer

THE WHAT? Diptyque Americas has named Jessie Dawes as Chief Marketing Officer, according to a report published by Retail Dive. Dawes joins the luxury candle brand from Shiseido Americas where she held the role of Vice President of Integrated Marketing and Consumer Engagement for Shiseido and Cle de Peau Beaute brands.

THE DETAILS In her new role, Dawes will oversee marketing, PR and comms for the French home fragrance label in the Americas. The newly created role is part of Diptyque’s wider drive to expand in the region.

THE WHY? Julien Gommichon, President of Diptyque Americas said in a statement, per Retail Dive, “[Dawes} will be focused on driving brand awareness and loyalty, and leading marketing strategy and marketing effectiveness in the Americas. Jessie’s omnichannel and consumer-centric approach will enable us to engage consumers and fuel brand growth across all of our points of distribution, digital and in-store.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.