Medical aesthetic products. L’Oréal Israel names TikTok star to sustainability influencer team

THE WHAT? L’Oréal Israel has named Maya Dagan to its team of sustainability influencers, according to a report published by the Jerusalem Post.

THE DETAILS Dagan joins a team of content producers headed up by Liran Kohener who has been sharing her personal journey on her social media accounts over the past 12 months.

“I’m really excited to take part in such a stunning project,” commented Dagan, per the Jerusalem Post. “I admit, I’m not perfect in my environmental behavior and I have a lot of places where I need to learn and improve and here is an opportunity to do it together.”

THE WHY? With 241,800 followers on TikTok and 56,800 on Instagram, Dagan is one of the region’s leading content producers. Daniela Prusky- Sion, Vice President of Corporate Communications and Sustainability, L’Oréal Israel, told Jerusalem Post, “L’Oréal Israel has set itself ambitious goals in the area of environmental protection for the coming years, including raising consumer awareness of the issues of preserving the planet and conscious and green consumerism. The establishment of the team of influencers led by Liran Kohener and the entry of Maya Dagan into the team is part of a wide-ranging action plan that includes actions to improve L’Oréal’s environmental performance such as more ecological packaging, components based on green sciences, green technologies and the promotion of social-environmental agendas through our brands. We chose Maya Dagan because she is a values-oriented person who knows how to communicate to her followers at eye level, and the content she creates is in line with L’Oréal’s values regarding environmental and social awareness.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.