Medical aesthetic products. Living Proof partners with ByondXR on first foray into Metaverse  

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THE WHAT? Haircare company Living Proof has entered the Metaverse via a partnership with experiential e-commerce creator ByondXR, launching its first virtual reality storefront. 

THE DETAILS The store will allow consumers to browse products via a digital, immersive and interactive shopping experience. 

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There are four virtual rooms and experiences such as a AI Hair Quiz in a 3D and 360-degree experience. 

THE WHY? The shiny, new toy of 2022, cosmetics and personal care companies such as Clinique and Givenchy flocked to the metaverse last year. And this year looks to be no different, with beauty behemoth L’Oréal announcing its first venture capital investment in the space in January 2023. 

Zach Rieken, Living Proof Chief Executive Officer, said, “This new digital experience is the perfect vehicle to further immerse Living Proof’s community in our brand and to learn more about how our innovations are continuing to push the boundaries of hair care.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.