Medical aesthetic products. Delta Brands signs franchise deal with Bath & Body Works Israel

THE WHAT? Israel’s Delta Brands has signed an exclusive franchise deal to set up and run the Bath & Body Works brand in the Middle Eastern country, according to a report published by the Jerusalem Post.

THE DETAILS Under the terms of the agreement, Delta will invest some NIS60 million, launching an e-commerce site by the year’s end and opening some 30 stores across Israel by 2026. The deal spans seven years with an option to extend by a further seven.

THE WHY? Anat Bogner, CEO of Delta Israel, told the Jerusalem Post, “As part of the company’s growth and expansion strategy, we are excited to bring to Israel for the first time the world’s leading brand in the field of bath & body care products and thus expand the mix of products and brands we offer to our customers.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.