Medical aesthetic products. The Prada Group and Forestami launch the Forestami Academy training program 

THE WHAT? The Prada Group has entered into a partnership to launch the Forestami Academy, a three-year training program aimed at citizens with practical and theoretical workshops, seminars and outdoor activities focused on urban forestry.

THE DETAILS Forestami is an initiative that aims to plant three million trees by 2030 in the metropolitan city of Milan. 

According to The Prada Group: “By the end of the training programme, participants will have acquired soft skills on urban forestry, understand the most suitable spaces for a “green transformation” and which types of trees, shrubs and plants are best suited for our cities, as well as the appreciate the benefits of urban forestry on both physical and mental health.”

THE WHY? Catering to the ongoing call for sustainable consumer goods, the project was created to promote and encourage urban forestry principles, values and scientific ideas.

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.