Medical aesthetic products. The RealReal winds down beauty business to prioritise its luxury consignment business

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THE WHAT? Resale site The RealReal is winding down its beauty business in a bid to refocus on its luxury consignment business and reallocate resources from its direct business, according to a report by WWD.com. 

THE DETAILS As of this week the site had started to discount all beauty products as it prepares to close. 

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Talking to WWD.com, a spokesperson said: “We’re prioritizing our efforts on growing our luxury consignment business. With that, we have been deemphasizing the direct side of our business, including our beauty category, which is a small piece of our marketplace. We’ll continue to sell through the existing inventory and sunset the category.”

THE WHY? The RealReal has been struggling for some time amidst shareholder demands for profitability.

Chief Executive Officer John Koryl spoke to Wall Street analysts last month, stating: “I have no illusions that The RealReal’s path to profitability will be achieved overnight or with only minimal effort. Rather, these types of accomplishments take both time and energy.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.