Medical aesthetic products. LG H&H Americas names new female leadership roles

THE WHAT? LG H&H Americas has announced two new female leadership appointments. Hyeyoung Moon has been named CEO of LG H&H Americas, the first woman to scoop the coveted leadership role, while Liza Maldonaldo will lead US Avon field sales as Head of Direct Selling for US, Puerto Rico and Caribbean.

THE DETAILS Moon, who joins LG H&H from Amazon where she was Global Head of Marketing, will oversee all of LG H&H Americas’ business. “I am honored to lead LG H&H Americas,” said Moon. “I look forward to working alongside our many talented teams to pave the way for growth and success driving a new era of innovation in the beauty and personal care space.”

Maldonado has been promoted from General Manager, Avon Puerto Rico and Caribbean. “I’m excited for the opportunity to lead the Avon social selling business in North America,” said Maldonado. “My biggest responsibility is to make sure that all of our Avon Representatives have an extraordinary experience that encourages them to grow within their aspirations.”

THE WHY? Both women bring decades of experience in senior roles to the positions. LG H&H said it was the first time in history is has named two women in leadership roles, and that the announcement was timed to coincide with the end of Women’s History Month.

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.