Medical aesthetic products. The Estée Lauder Companies names Sam Cheow as Senior Vice President Global Trends and Makeup Product Development & Innovation Portfolio

THE WHAT? Sam Cheow has been named as The Estée Lauder Companies Senior Vice President, Global Trends and Makeup Product Development & Innovation Portfolio.

THE DETAILS Reporting to Carl Haney, EVP Research, Product & Innovation Officer, Cheow will be accountable for the global Makeup innovation portfolio, working closely with Stéphane de La Faverie, Executive Group President, and Makeup Category Lead. 

As part of his role, Cheow will be tasked with overseeing make-up portfolio innovation, leading the external make-up innovation portfolio and working with the Enterprise Marketing & Data (EM&D) to ‘identify, accelerate, and scale emerging product, concept, form and consumer trends.’

THE WHY? Cheow’s new position is the latest in a string of appointments for ELC, starting at the end of 2022, with the beauty giant updating its travel retail leadership team, naming a new VP/GM of Jo Malone London UK & Ireland, and naming Lahnie Strange as Senior Vice President, Global General Manager, Bobbi Brown Cosmetics.

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.