Medical aesthetic products. Alibaba launches new marketplace Miravia in Spain 

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THE WHAT? Alibaba has launched a new marketplace in Spain named Miravia, which is said to connect brands and content creators with consumers. 

THE DETAILS Featuring fashion, beauty, food and lifestyle products, the marketplace will offer exclusive content created by influencers as well as virtual make-up try-on tools. 

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Brands currently showcased on the marketplace include L’Oréal Paris and Silbon, with brands able to create and design their own store to sell through via the platform. 

THE WHY? Yann Fotaine, General Director of Miravia, says, “We want to give space to local and global sellers, we support all big and small brands, with competitive offers and a personalized and entertaining shopping experience.

“We chose Spain because it is a country that has 30 million online buyers. Spain is one of the European markets with the greatest potential in the ecommerce sector. It has great penetration on the internet and in mobile technology, which means enormous potential for a platform like Miravia.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.