Medical aesthetic products. Bvlgari eyes China’s male fragrance market

THE WHAT? Bvlgari has launched its Pour Homme Cologne onto the Chinese market, according to a report published by Retail Asia quoting GlobalData.

THE DETAILS The Italian luxury brand’s Zhang Garden pop-up features a perfume sampling station aimed at encouraging trial and promoting its scents.

THE WHY? The Chinese men’s fragrance market is expected to grow at a CAGR of 10 percent, per Retail Asia, making it an attractive market for luxury brands. Bobby Verghese, Consumer Analyst at GlobalData, told Retail Asia, “The Chinese fragrance market is dominated by female fragrances. However, akin to the trend in the male cosmetics space, consumer spending on male fragrances is rising rapidly. Within the male fragrances category, the premium segment is set to outpace the mass market segment.” 

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.