Medical aesthetic products. Charlotte Tilbury launches experiential bus campaign for PillowTalk range 

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THE WHAT? Charlotte Tilbury has championed the importance of experiential experiences, kicking off a bus campaign for its PillowTalk range, which will make stops across Europe. 

THE DETAILS The pink double decker bus has a large format digital screen displaying AV content, and features light-up mirrors, immersive theming, shelves of Charlotte Tilbury products, and a champagne fridge.

The campaign is said to have a influencer reach of more than 2.5 million, and 100 quick trip appointments on the bus. 

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THE WHY? As more consumers flocked to social media during the pandemic, Charlotte Tilbury states its ‘crucial for experiential campaigns to provide photo-friendly moments that can amplify their reach.’

Dean McCormick, Managing Director, said: “In a post-pandemic world, people want experiences that they can touch and feel, but that doesn’t diminish the importance of creating work with the potential for a huge social reach. 

“Because we do everything in-house, from conceptualisation to physical builds, every aspect of the bus was created with marketing in mind to be as social media friendly as possible.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.