Medical aesthetic products. Dior names Cha Eun-woo as face of Capture Totale Serum

THE WHAT? LVMH-owned Dior Beauty has named K-pop star and actor Cha Eun-woo as the global ambassador for its newly launched Capture Totale Serum, according to a report published by All K Pop.

THE DETAILS The Korean model and entertainment professional is known for his roles in Island, My ID is Gangnam Beauty and True Beauty as well as a member of K-pop group Astro.  

THE WHY? With more than 32.3 million followers on Instagram, Chae Eun-woo’s popularity is self-explanatory; Dior’s choice will not only appeal to Asian consumers but also chime with the continuing popularity of all things Korean the world over. The brand stated on its Instagram account, “Cha Eun-woo is the perfect embodiment of Capture Totale the new Serum. Powerful and youthful from the inside out.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.