Medical aesthetic products. Elf Cosmetics signs brand deal with Channel 4.0

THE WHAT? Channel 4’s digital-first brand for YouTube, Channel 4.0, has signed its first branded deal with Elf Cosmetics. The commercial partnership deal will see the US make-up brand become the Official Beauty Partner for Channel 4.0.

THE DETAILS Viewers will be able to watch Elf’s recent viral ad as well as a new branded series for YouTube due to premiere later this year.

“4.0 is a channel launch rooted in British youth culture and has got off to an incredible start,” said David Amodio, Deputy Head of Commercial Innovation and 4Studio at Channel 4. “We’re hugely passionate about working with like-minded brands to create authentic content that lands with young audiences and therefore over the moon to be working with Elf. We’re confident this is the start of a really exciting relationship.”

THE WHY? Christine Cassidy, Vice President and General Manager, International, Elf Beauty, explains, “Elf is all about disrupting norms, shaping culture and connecting communities, and teaming up with Channel 4.0 not only connects these dots but takes us further into entertainment. We are excited to reach new audiences and show that beauty is for every eye, lip and face.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.