THE WHAT? Fashion platform Moda Operandi has launched into the beauty sector, launching 55 skincare, fragrance, makeup, haircare, and body care brands.
THE DETAILS According to a press release: “Moda Operandi offers a unique curation of the best in beauty from established and emerging names from around the globe.
“With the runway at the heart of the business, Moda Operandi’s deep relationships within the fashion industry will be leveraged to provide consumers with an unparalleled level of access to everything from videos highlighting designers’ skincare routines to shoppable tutorials with the artists responsible for creating the season’s most iconic beauty looks.”
To launch Beauty, Moda is embarking on a digital marketing strategy, including a social media drive and an editorial launch campaign.
THE WHY? Moda Operandi Chief Executive Officer, Jim Gold, said: “Since the launch of Moda Operandi with runway Trunkshows in 2011, we have grown over time to become a true lifestyle destination, offering a highly-curated selection of luxury brands across the ready-to-wear, accessory, home, and fine jewelry spaces.
“Beauty felt like the natural next step for Moda, allowing us to serve our customer’s every need—across every part of her life—and truly outfit her from her house to head to toe. The launch of this category will not only increase order frequency and the cart size of existing clients, but also help us reach a new, aspirational customer demographic that shares our appreciation for impeccable curation and storytelling.”
Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.
Examples of medical aesthetic products include:
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Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.
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Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.
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Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.
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Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.
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Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.
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Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.
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