Medical aesthetic products. Geka unveils mascara brush made from post-consumer recycled fibers

THE WHAT? Medmix’s Geka has unveiled its latest innovation, billed as the first ever post-consumer recycled (PCR) fiber filaments for mascara and eyebrow brushes.

THE DETAILS The launch was showcased alongside the packaging firm’s new range of sustainable brushes at Cosmoprof in March. Brushes in the new range feature 65% recycled polyethylene terephthalate (PET) or polybutylene terephthalate (PBT) – increasing their sustainability. All products in the range are vegan friendly and can be used for eyelash and eyebrow treatments.

THE WHY? Huong Bister, Head of Global R&D of Geka, explains, “We are excited to bring this new improved sustainability innovation to market. Not only do we believe in developing ground-breaking, technically advanced beauty solutions, but we also feel strongly about protecting the beauty of our planet. This new pioneering range of brushes helps our customers and users do the same.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.