THE WHAT? Alphabet Inc’s Google and Facebook parent company Meta are no longer ranking in the majority of US digital advertising dollars for the first time in a decade, according to estimates from research firm Insider Intelligence Inc.
THE DETAILS The two largest players are expected to continue to decline for years to come, according to industry insiders.
The companies accounted for 48.4 percent of U.S. digital ad-spend in 2022, the first time their dual U.S. market share has dropped under 50 percent since 2014. This is expected to fall to 44.9 percent in 2023.
While the ad businesses of both companies are continuing to grow, according to Insider data it is at a slower rate than the rest of the U.S digital-ad market.
Both Google and Meta reportedly faced hurdles in 2022 as people spent less time online than when the pandemic first hit.
THE WHY? While Google and Meta falter, Amazon, ByteDance’s TikTok and streaming service such as Netflix are continuing to increase their foothold.
According to Insider, TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchase and browsing history.
Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.
Examples of medical aesthetic products include:
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Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.
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Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.
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Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.
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Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.
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Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.
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Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.
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