Medical aesthetic products. Lancôme targets Gen Z audience with appointment of Emma Chamberlain as new Global Ambassador 

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THE WHAT? L’Oréal-owned Lancôme has announced the appointment of a new face of the brand, content creator Emma Chamberlain.

THE DETAILS Chamberlain launched her YouTube channel at the age of 16 and has subsequently won the People’s Choice award Pop Podcast category and was acknowledged by Forbes, making it on the ’30 under 30 – Social Media’ list in 2021.

Chamberlain will feature in Lancôme’s first web series, “How do you beauty in French’, which is a four-episode series, where the creator will share her perspective on self-image and her vision of beauty. 

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THE WHY? Lancôme is focusing on attracting Gen Z consumers, with the new series lauded as ‘reflecting a new approach for Lancôme to move towards more engaging content that is designed to create entertaining and meaningful discussions online.’

According to a press release: “Emma is well-versed to discuss subjects that matter to the Gen Z, has an unparallel ability to connect with her audience and speaks their language. Emma is a culture-shaper and a trendsetter with whom the brand can produce the unexpected and connect with consumers on various social media platforms.”

Françoise Lehmann, Lancôme International President adds: “I am proud to welcome Emma to the Lancôme family. Beside achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her humor, and the authentic tone used to discuss meaningful topics.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.