THE WHAT? L’Oréal-owned NYX Professional Makeup has launched a DAO named Gorjs as an online beauty ‘incubator’ as well as 1,000 Ethereum NFTs called FKWME pass, according to a report by L’Oreal Finance.
THE DETAILS The DAO was first announced last June but is set to launch soon, with the FKWME NFT passes due to be released to the public on 1st February.
According to a statement, NYX Global Brand President Yann Joffredo said Gorjs was created to shine a light on ‘3D creators’ and give them a ‘path to success within the Web3 ecosystem.’
THE WHY? NYX is marketing to a gen z audience with its new venture, moving away from its tradition beauty influencer content.
A member of the Web3 focused advisory team, Amber Ward, CEO of creative agency Invisible North, telling Decrypt: “The primary demographic for GORJS is creators and digital artists who are native to Web3.
“This is a niche, long-term play.”
Joffredo continued: “We believe that a new generation of Web3 creators will help redefine beauty.”
Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.
Examples of medical aesthetic products include:
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Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.
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Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.
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Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.
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Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.
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Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.
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Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.
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