Medical aesthetic products. L’Oréal Paris collaborates with RobbiART on limited edition Chinese New Year collection

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THE WHAT? L’Oréal Paris has collaborated with collectible toy brand RobbiART on a limited edition collection featuring gift boxes and art toys, according to a report by Jing Daily.  

THE DETAILS The products feature red and gold packaging that represents prosperity, luxury and joy in Chinese culture, and were launched on the social media platforms Dewu App and Xiaohongshu. 

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Both L’Oréal Paris and RobbiART team up with beauty KOLs and art toy collectors to share their unboxing videos and reviews on social media, with L’Oréal Paris Brand Ambassadors Zhu Yilong, Xin Zhilei, and Ju Xiaowen endorsing the collaboration.

THE WHY? The collectible toy market increased from US$970 million in 2015 to US$3.2 billion in 2019, with collectible toys becoming a top consumption trend for Chinese Gen Z and Millennials consumers. 

According to iiMedia the market will surpass US$11.7 billion in 2024. 

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

  • Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

  • Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

  • Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

  • Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

  • Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

  • Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

  • Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.

  Medical aesthetic products. Barry M expands into the lucrative Indian market in partnership with Flipkart

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