Medical aesthetic products. L’Oréal unveils new identity for Active Cosmetics division 

THE WHAT? L’Oréal has announced the rebranding of its Active Cosmetics Division, which will become L’Oréal Dermatological Beauty.

THE DETAILS The division will feature the same brands as before, including Vichy, La Roche-Posay, CeraVe, SkinCeuticals, and Skinbetter Science.

THE WHY? The new identity will have a global roll out, with Worldwide President of L’Oréal Dermatological Beauty, Myriam Cohen-Welgryn, stating in a LinkedIn post that the change is “not just a new name.”

She continued: “It helps us stand more clearly for who we are: brands that accompany dermatologists, paediatricians, pharmacists in the daily support to their patients. A community of 7,500 passionate people committed to change people’s lives and increase access to skin health, to everyone, everywhere.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.