Medical aesthetic products. L’Oréal unveils two new technology prototypes at CES 2023

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THE WHAT? L’Oréal has unveiled two new technology prototypes at CES 2023, including HAPTA and L’Oréal Brow Magic. 

THE DETAILS The technologies claim to ‘expand access to beauty expression’, with HAPTA being a handheld, computerized make-up applicator designed to advance the beauty needs of people with limited hand and arm mobility. 

L’Oréal Brow Magic is an at-home electronic eyebrow makeup applicator that creates customized brow looks in seconds.

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THE WHY? Focusing on inclusivity, Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal, said: “Inclusivity is at the heart of our innovation and beauty tech strategy. 

“We are dedicated and passionate to bring new technologies powering beauty services that augment and reach every individual’s ultimate desires, expectations, and unmet needs.”

Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator, said: “The strength of L’Oréal’s beauty tech program is supported through the quality of our partnerships.

“Often, we find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures—reimagining the original technology, and the traditional beauty experience, in the process.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.