THE WHAT? Makeup By Mario cosmetics brand has announced the completion of a US$40 million minority growth investment from private investment firm Provenance and Silas Capital, emerging growth equity and venture capital firm.
THE DETAILS Founder Mario Dedivanovic stated that the company is at an important milestone in its growth, and is looking for the right financial partners on the ‘journey.’
He continued: “Our goal is to build a legacy that we can be proud of, one based on timeless beauty principles. We’ve found the ideal partners in Provenance and Silas for that journey.”
Alicia Valencia, Global President of Makeup by Mario, says: “The alignment and partnership that we feel with the Provenance and Silas teams is incredible.
“We couldn’t be more excited to leverage Provenance’s capabilities within the e-commerce channel, along with Silas’ past success within the color cosmetics category to further amplify the brand’s trajectory.”
THE WHY? The investment signals further expansion plans for Makeup By Mario, with a press release stating that the financial injection will enable the brand to further accelerate the expansion of its product assortment at Sephora in North America and abroad.
It will also ‘augment the existing management team, and significantly grow its direct-to-consumer business.’
Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.
Examples of medical aesthetic products include:
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Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.
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Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.
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Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.
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Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.
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Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.
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Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.
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