Medical aesthetic products. Natura &Co CEO: we want purpose and profitability

THE WHAT? Natura &Co’s CEO, Fabio Barbosa has announced that the company will be restructuring and revaluating its business model following a disappointing set of results, with revenues down 9 percent in the most recent quarter, according to a report published by The Financial Times.

THE DETAILS As previously reported on this platform the South American owner of Avon is considering a spin off or listing for its successful Aesop brand with the proceeds put towards paying down debt. It could also revaluate its presence in underperforming markets and The Body Shop owner is in the process of restructuring the holding company with central function costs cut by up to 40 percent and decision making devolved to individual brands to boot.

THE WHY? As many learnt the hard way during the pandemic, agility is key to corporate success in the post Covid world. As Barbosa told The Financial Times, “It is much better to delegate, for each unit to have their own reaction to the market realities where they live. It’s the flexibility that we have to the business units to react. They have more autonomy to make decisions with accountability.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.