Medical aesthetic products. Proven partners with Sephora to offer personalized skin care in store

THE WHAT? Proven has announced that it is partnering with Sephora to bring its skin care personalization technology and skin care solutions to the LVMH-owned retailer’s customers.

THE DETAILS The skin care brand’s debut into retail will span both digital and bricks and mortar in the US. Clients will be able to take Proven’s three-minute Skin Genome Quiz via a dedicated web address searchable on Sephora’s main website and collect Sephora Beauty Insider points on their purchases. Later this year, select stores will offer interactive displays.

THE WHY? An alumnus of Sephora’s Accelerate program, Proven has worked with the perfumery chain for many years. Proven Co-founder and CEO Ming S. Zhao, reveals, “I have long believed that personalization is the future of skin care, and this ground-breaking partnership is the clearest evidence yet. Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at Proven are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.