Medical aesthetic products. Puig teams up with Tmall to launch Scent Visualiser

THE WHAT? Puig has partnered with Tmall on the platform’s newly launched Scent Visualizer to encourage online shoppers to invest in new perfumes without sampling.

THE DETAILS Developed by Puig, the innovative digital technology helps fragrance newcomers to discover, recognise and visualize the scents of perfumes, displaying the olfactive ingredients powered by a visual library of more than 1400 ingredients and a database of 21,500 perfumes.

THE WHY? The Chinese fragrance market maintained a CAGR of nearly 15 percent from 2015 to 2020, Puig says, and is expected to achieve market growth of more than 22 percent over the next five years, three times the rate of the global fragrance market. Puig is presumably hoping to score a sizeable slice of those sales.

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.