Medical aesthetic products. Schwarzkopf launches new sustainable haircare range 

THE WHAT? Schwarzkopf has launched a new sustainable haircare range, promoting the range via media company Connecting Plots.

THE DETAILS The range targets eco-conscious consumers, with the campaign taking into account research by University of Leeds, which shows that people are still unwilling to buy green products because of doubts over the products performance ability, with most consumers perceiving them to be less effective.

THE WHY? Anne-Marie Viguier, Schwarzkopf ANZ Marketing Manager, says, “Schwarzkopf are leaders in high performance hair care products the world over and we’re excited to be able to use our influence in the category to now also be more sustainable. Our goal is to be the go-to hair care product for those looking to do their small part in minimising wasteful packaging.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.