Medical aesthetic products. Shiseido Americas announces growth and innovation strategy; makes leadership appointments 

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Shiseido announces growth and innovation strategy; makes leadership appointments 

THE WHAT? Shiseido Americas has announced new leadership appointments that is ‘aimed at accelerating its commitment to growth and innovation across the region.’

THE DETAILS Agnes Landau, has been named as Chief Marketing Officer, U.S., a newly created role. 

In another newly created position, Louanne McGrory, formerly President, Shiseido Canada, has been appointed as Chief Commercial Officer, U.S.

Antonio Andrade, formerly SVP LATAM, where he oversees the company’s Latin America business, has been appointed President, Shiseido Canada and LATAM, while Mary Gerzema, formerly SVP of Consumer Insights and Digital Media, is named as EVP, Marketing Intelligence & Consumer Engagement.

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THE WHY? The new appointments and innovation strategy come as Shiseido continues to report stifled growth. 

Ron Gee, President and CEO, Shiseido Americas, and Global Leader, M&A for Shiseido, said: “Today, the Americas region continues to be dynamic, resilient and most of all, a compelling opportunity for growth.

 “As a key strategic priority for Shiseido, we will continue to focus our energies on the Americas region, particularly among our marketing, commercial and digital functions.”

He continues: “The changes we announced today ensure that we have top talent, both new and internal, in the right functions to drive growth.

“I am pleased to welcome Agnes to Shiseido Americas, and I look forward to working with Louanne, Mary and Antonio in their new and expanded roles.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.