Medical aesthetic products. Shiseido announces management reshuffle

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THE WHAT? Shiseido has announced a series of partial organizational reforms and personnel changes, all effective January 1, 2023.

THE DETAILS The J-beauty behemoth has set up a Safety & Analytics Research Center and R&D Sustainability & Communication Department, at the same time dissolving the R&D Integrated Operations Department.

Meanwhile, in lieu of the JAPAN Industrial Planning Department and the Global Brands Operation Department, which will both be dissolved, Shiseido is establishing a Global Planning Department and HQ Supply Chain Department.

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Last, the Marketing Department, Commercial Excellence Department and the Communication Excellence Department is being replaced with the Marketing & Communication Development Department and the newly established Brand Strategy & Business Development Department.

Accordingly, a number of job title changes have been announced, as well as the new hire of Tomoko Tagami as Chief Corporate Communication Officer and Vice President, Global Communications Department.

THE WHY? The reorganization is designed to achieve multiple goals, including furthering the strategic development of the global Shiseido brand, strengthening communication plans, supply chain, assurance and analysis functions.

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.