Medical aesthetic products. Sulwhasoo announces partnership with The Metropolitan Museum of Art 

THE WHAT? K-beauty brand Sulwhashoo has announced a year-long partnership with The Metropolitan Museum of Art, which will support a range of Museum programs and activities. 

THE DETAILS Sulwhashoo will sponsor programs such as the Met’s Women and the Critical Eye panel discussion and reception, as well as its Apollo Circle Member group and Apollo Circle Benefit. 

THE WHY? The programs are aimed at innovating the ways in which audiences engage with and celebrate global heritage, and will give Sulwhashoo access to a new target audience.

GaYoon Jung, Senior Vice President of Sulwhasoo, said, “The partnership between us is a celebration of the power of heritage in a very fast-paced world, something we hope will engage and inspire many people.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.