Medical aesthetic products. Ulta Beauty names Chief Marketing Officer

THE WHAT? Ulta Beauty has announced the appointment of Michelle Crossan-Matos as Chief Marketing Officer, according to a report published by The Wall Street Journal.

THE DETAILS Crossan-Matos joins from Samsung Electronics America where she held the role of Chief Marketing, Citizenship and Communications Officer. Her CV also lists leadership roles at P&G. She replaces Shelley Haus, who died of cancer last summer.

THE WHY? Crossan-Matos told the Wall Street Journal, “I think beauty care is probably going to be one of the most resilient categories, and then I think Ulta Beauty will be even more resilient, just because of the portfolio that Ulta Beauty has and the type of guests that come in – they tend to be much more resilient.”

Medical aesthetic products refer to a category of products used in the field of medical aesthetics, which combines medical practices with cosmetic procedures to improve the appearance of individuals. These products are typically used under the supervision of trained medical professionals such as dermatologists, plastic surgeons, or specialized nurses. They are distinct from over-the-counter cosmetics in that they often contain higher concentrations of active ingredients or require medical expertise for their application.

Examples of medical aesthetic products include:

• Dermal Fillers: Injectable substances used to restore volume, fill wrinkles, and enhance facial contours. These may include hyaluronic acid fillers like Juvederm or collagen-stimulating fillers like Sculptra.

• Botulinum Toxin (Botox): Injectable neurotoxins used to temporarily paralyze facial muscles, reducing the appearance of wrinkles and fine lines caused by facial expressions.

• Chemical Peels: Solutions containing chemical exfoliants like glycolic acid, salicylic acid, or trichloroacetic acid, used to improve skin texture, treat acne scars, and reduce hyperpigmentation.

• Laser and Light Devices: Equipment used for various skin treatments, including hair removal, skin resurfacing, tattoo removal, and treatment of vascular and pigmented lesions.

• Prescription Skincare Products: Formulations containing active ingredients such as retinoids (e.g., tretinoin), hydroquinone, or prescription-strength antioxidants, designed to address specific dermatological concerns under medical supervision.

• Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production and improve skin texture and elasticity.

• Cosmeceuticals: High-quality skincare products that bridge the gap between cosmetics and pharmaceuticals, often containing biologically active ingredients with proven efficacy.